Pushing To Business Success

These are all questions about Business Plan:

* Executive summary
* Company overview
* Products and Services
* Marketing plan
* Operational plan
* Financial plan
* Management structure

Executive summary

* What is the opportunity
* What is the product(s)
* What services will be provided
* Who are the target customers
* Who are the key people
* What are the key commercial targets
* What are the main milestones

Company overview

* Who are the key people
* What will the business do
* What are the companies guiding lights
* What are the companies core values
* What are the companies goals

1. in the market
2. financially
3. with the product

* What is the opportunity

1. market
2. customer

* What are the companies key strengths
* What is the legal setup of the company

Products and Services

* What is the product(s)
* How is the product constructed
* What are the component parts
* What are the unique elements
* What is the development ethos
* What is the pricing structure
* What are the services
* How will services be delivered

Marketing plan

* What is your proposition
* Define its value

1. in proposed solution
2. too whom
3. quantify
4. endorse
5. back-up

* Where does offering position?

1. company
2. product
3. service

* How is offering different?

1. how does this represent

- best value
- competitive advantage

* How does this allow customer to differentiate themselves?

1. overcome problems
2. improve their business
3. cost saving
4. customer

- satisfaction
- retention
5. win sales
6. etc

* How does this differentiate us from our competitor(s)?
* Who are our customers

1. their people
2. their business
3. their issues
4. their location
5. their size

* Which industries are they in

1. industries
2. size of market
3. opportunity
4. trends

* Are there particular industry threats to consider?

1. changes in technology
2. changes in regulations
3. changes in economy

* Who are our competitors

1. Which companies
2. What products
3. What services
4. How do we compare

- products
- price
- service
- Reputation

* What is our strategy

1. What is the message

- what is it we do?
- where have we done it? what benefits
- have our customers realised?

* Why would prospects believe us?

1. Why does our proposition work?

- make it logical
- make it believable
2. Who will/has benefitted
- individual
- job function
- organisation

* How will we reach our target customers

1. methods
2. costs
3. budgets

* How will we sell to our customers

1. direct
2. retail
3. resellers
4. internal sales

Operational plan

* How is development managed and controlled

1. strategy
2. development roadmap
3. design methodology
4. processes
5. controls

* What production methods are used

1. production techniques
2. process controls

* What staff is required

1. What level of staffing will be required
2. What skills are required
3. What are expected salary costs
4. Are there specific training requirement

* Who are our suppliers

1. what do they supply
2. how are they controlled

Financial plan

* Explain the 12 months profit and loss projection
* Have any assumptions been made
* What are the longer term projections

Management structure

* What is the management structure
* What are the key skills of management
* Who are the key external influencers