Pushing To Business Success

You must not lose faith however. While there are real marketing challenges when it comes to printing booklets, there are also easy and effective solutions to make better and more effective color booklets. In this guide, I will teach you the seven steps in creating better and more effective marketing booklets. Just read on below and see.

1. Improve your cover layout - For booklets, the cover is crucial. That is why it is always important to constantly improve the cover of your marketing color booklets. Do not just reuse what you have been using in the past. Always change your image, reposition titles and generally overhaul the theme of your booklet printing for each batch. I find that creating 3-5 concept designs and then testing it out on friends, family and employees can help in deciding the best and most improved layout.
2. Use more professional images - Another way you to improve your booklet printing is to use more professional images. Do not use clip art or images from the Internet. Try to hire actual photographers and graphic artists to create original images for your marketing booklets. You will see a marked difference in the quality of these images, and I guarantee that those professional images will be more effective at attracting and engaging readers than the clip art and fuzzy images you get from the Internet.

3. Streamline your content - Another point of improvement for most booklets is the content. You will always want to streamline your content so that it is as short and concise as possible, while still being detailed. Include all the important information that you need in your booklet, but do not go overboard and pad it with too many examples for stylistic paragraphs. Just give the important information in the clearest possible way.

4. Effective Image positioning - The position of your images is important in an effective booklet. Do not just place your images at the center. Balance them out and move them from one side to another as the pages of your booklet go on. This adds some variety to the boring text that people will see in your color booklets while at the same time adding symmetry to the layout. Place the images in alternating left and right positions for the best balancing effect.

5. Effective "call to actions" - Do not forget that effective marketing brochures usually have effective call to action elements. If you are selling something like a product or service, it is important to always remind the reader that they can act on what they are reading. So if possible, always add your call to action elements on every end of a section or chapter. Make sure that the text for the call to action is easy to see when put up against the usual booklet theme.

6. Effective booklet sizes - You may also want to improve your booklet by using the right kind of booklet size. For example, if you plan on presenting your color booklets as part of a PR kit, then a big sized 8.5 inch by 11 inch booklet is quite appropriate. However, if you plan on distributing your marketing booklet to a more general audience of possible customers and clients, you might want to print smaller booklets that are easier to distribute. 8.5 by 5.5 inch booklets might be useful in those cases.

7. Impressive booklet printing - Finally, if you really want to improve your booklet printing, you may want to invest in some impressive booklet printing. You can do this by just hiring the best online booklet printing company you can find on the Internet. Make sure you choose the best high quality options in terms of paper materials and inks so that you get the best color booklets with high quality printing.