Pushing To Business Success

You must not lose faith however. While there are real marketing challenges when it comes to printing booklets, there are also easy and effective solutions to make better and more effective color booklets. In this guide, I will teach you the seven steps in creating better and more effective marketing booklets. Just read on below and see.

1. Improve your cover layout - For booklets, the cover is crucial. That is why it is always important to constantly improve the cover of your marketing color booklets. Do not just reuse what you have been using in the past. Always change your image, reposition titles and generally overhaul the theme of your booklet printing for each batch. I find that creating 3-5 concept designs and then testing it out on friends, family and employees can help in deciding the best and most improved layout.
2. Use more professional images - Another way you to improve your booklet printing is to use more professional images. Do not use clip art or images from the Internet. Try to hire actual photographers and graphic artists to create original images for your marketing booklets. You will see a marked difference in the quality of these images, and I guarantee that those professional images will be more effective at attracting and engaging readers than the clip art and fuzzy images you get from the Internet.

3. Streamline your content - Another point of improvement for most booklets is the content. You will always want to streamline your content so that it is as short and concise as possible, while still being detailed. Include all the important information that you need in your booklet, but do not go overboard and pad it with too many examples for stylistic paragraphs. Just give the important information in the clearest possible way.

4. Effective Image positioning - The position of your images is important in an effective booklet. Do not just place your images at the center. Balance them out and move them from one side to another as the pages of your booklet go on. This adds some variety to the boring text that people will see in your color booklets while at the same time adding symmetry to the layout. Place the images in alternating left and right positions for the best balancing effect.

5. Effective "call to actions" - Do not forget that effective marketing brochures usually have effective call to action elements. If you are selling something like a product or service, it is important to always remind the reader that they can act on what they are reading. So if possible, always add your call to action elements on every end of a section or chapter. Make sure that the text for the call to action is easy to see when put up against the usual booklet theme.

6. Effective booklet sizes - You may also want to improve your booklet by using the right kind of booklet size. For example, if you plan on presenting your color booklets as part of a PR kit, then a big sized 8.5 inch by 11 inch booklet is quite appropriate. However, if you plan on distributing your marketing booklet to a more general audience of possible customers and clients, you might want to print smaller booklets that are easier to distribute. 8.5 by 5.5 inch booklets might be useful in those cases.

7. Impressive booklet printing - Finally, if you really want to improve your booklet printing, you may want to invest in some impressive booklet printing. You can do this by just hiring the best online booklet printing company you can find on the Internet. Make sure you choose the best high quality options in terms of paper materials and inks so that you get the best color booklets with high quality printing.

People who have followed up the Cambodian stock market might be interested to hear about the update of the process. Well, it caught my attention to read today article on ” Cambodia is working to launch stock market as planned in 2009 ” in DAP-News Cambodia.

Cambodian officials said that there are many companies would like to trade on the stock market but they have not been allowed since the drafts on the regulations and conditions have not been issued. The officials also claimed Cambodia is working very hard to launch the stock market by 2009 as planned though there are a few months left. Cambodian government is planning to open the financial zoon especially in CamKo city such as Securities and Exchange Commission of Cambodia (SECC) and stock market itself.

Trading discipline is a fast track to trading success. Disciplined, working strategies will statistically win in the long run. But how should you celebrate your trading success and make the most of your wins?

Day Trading Mentality

Day traders who make a quick profit are the first to celebrate trading success. The small intraday movements in price are enough to keep day traders happy with their positions. The most important thing to remember is even with a comprehensive trading plan, losses are inevitable. Statistically, a win only brings more losses, but the biggest trading secret is that a few wins can easily strike out many small losses.

For day trading with a small account, trading success should send the trader to increase his or her stake. Your trading capital must grow over time to cover your own cost of living, as well as provide a “pay raise” over time. To obtain financial freedom, a day trader must have sufficient capital to both weather losses and collect big gains.

The Biggest Fallacy in Celebration

After a big win, the greatest fallacy a trader enacts is changing his or her trading structure. Too many times, an over-confident day trader makes trades based on “gut” feelings, rather than basic trading fundamentals. However, in this scenario, the trader eliminates strategy, instead entering the gray zone characteristic of gambling. Remember, the difference between gambling and day trading is proper money management. Proven techniques and strategies are profitable in the long run because they have set criteria for each trade, rather than just a stab in the dark based upon “gut” feelings.

The Greatest Gift of Success is Education

Learn from your successes. Indeed, the greatest gift of trading success is the education it presents you. Chances are that you placed the trade because of your own trading system and analysis; review the details surrounding your trade (ideally in the trade journal you keep) to develop a core of strategies that will produce winning trades.

Give Yourself a Brokerage “Present”

Boost your own trading profits by topping your account. Day trading with a small account is very limiting. After a big win, add some of your own personal funds to your account to keep your success. Undercapitalized accounts are the first to falter when the market turns. Investing in yourself can be the difference between profitability or simply getting by.

For large wins, you might even consider quitting your day job. Many people have found financial freedom through day trading. If the time is right and you have bankrolled a significant balance, making day trading or swing trading a career can be both profitable and rewarding. Quitting the 9-5 is the ultimate way to celebrate long-term trading success.

About the Author:
Leroy Rushing is an active, professional day trader; trading coach; and eBook author. He is the Founder and CEO of Trading EveryDay, a distinguished provider of educational trading products and services that are available worldwide.